AR experience: Lacoste (the LOO1 shoe) — An augmented, shared artwork in store
Context
For the launch of the LOO1 shoe, Lacoste wanted an interactive moment in store, built around the product, that customers could take part in.
Stakes
Turn a classic product launch into something collective and playful, where every visitor adds to a shared artwork.
My role
UX and UI design of the experience: visitors scanned the shoe with a tablet in the store, took a photo of themselves, and their selfie joined the crocodile logo alongside everyone else's. I also ran the testing.
Outcome
An augmented, shared artwork installed in store, where every customer became a piece of the collective Lacoste logo.
