VR product: machine showcase — Designing an immersive product showcase for Aramine
Context
Aramine, a specialist in mining equipment, was struggling to show off what its L140B machine can do at international trade shows, armed with leaflets and videos.
Stakes
Build a pure demonstration piece — not training — with flawless 3D and a clarity that holds up even for people who have never worn a headset.
My role
Writing the complete XR design document (concept, gameplay, art direction, audio, technical side): an immersive experience placing the L140B inside a mine, with points of interest to explore, then handing over to the developers.
Outcome
An experience taken to ten trade shows, drawing more visitors to the stand and letting prospects picture the machine at work.
